Says Will, "We secretly shot our first video in L.A. last week before we left on our South American tour...The Beginning is our departure to the new...always pushing new sounds and technology..."
Interesting that he says "new," since "The Time" uses the utterly tired technique of not only building its chorus around the melody of an '80s pop hit—in this case, Bill Medley and Jennifer Warnes' Dirty Dancing duet "(I've Had) The Time Of My Life"—it actually just uses that song's entire chorus as its own.
LAZY. I would have been more down with this potential jam had they done something way more original. I do like the tick-tock synth intro. But relying on a known song once again for a hook is tacky. (They already copped from Cyndi Lauper's "Time After Time" for "Meet Me Halfway," after all.)
Let's hope that, like The E.N.D. post-"Boom Boom Pow," The Beginning has better singles lying in wait. David Guetta, DJ Ammo and Will served as producers on the LP, which contains 12 tracks and is scheduled for a November 30 release.
